This is the new Premier League logo. What do you think?

The Premier League has a brand new logo.

The new Premier League branding
(Premier League/DesignStudio)

The new look will come in next season and is the first time it’s been updated in 10 years.

The eagle-eyed among you will have also noticed that the word Barclays is missing – that’s because from 2016/17 the Premier League has made the decision to go without a title sponsor.

What do you think?

Premier League managing director Richard Masters said: “From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.

“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.”

The new Premier League branding
(Premier League/DesignStudio)

According to Paul Stafford of DesignStudio, who came up with the new look, the design “acknowledges everyone who plays a part in one of the most exciting leagues in the world”.

He added: “With a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world, while staying true to the Premier League’s history and heritage.”

The new Premier League logo seen in the background at a match
(Premier League/DesignStudio)

And you thought it was a just a lion on a startlingly pink background.

About Edward Lam

Edward Lam
Co-Founder, Managing Director and Multimedia Designer at InTallaght.

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